Marketing Lead

About the company

Sisu Group is an ecosystem of human capital ventures with a bold vision for the future. We offer workforce solutions (staffing, advisory and training) in a variety of industries and domains. Our goal is to be the number one trusted partner for our clients when they are in need of talent, guidance or expertise.

With approximately 600 colleagues working on outsourced client projects and within our group and branch headquarters, Sisu Group proudly entails:

• Strand Pharmaceuticals & Life sciences
• Catalay Engineering
• Ariad Digital Customer Experience
• Evertys HR, Finance & Legal
• Prosource Project Management services. We look beyond traditional boundaries to recognize and nurture potential, ensuring our colleagues thrive in their professional journey.

About the role

We are currently looking for a Marketing Lead for our internal marketing department at group level, responsible for all branch activity. As Marketing Lead, you will be responsible for the development of the marketing strategies aligned with our business goals, the daily management of our digital campaigns, maintaining a strong brand image, and ensuring high-quality content.

You will work closely with and take the lead of a lean marketing team (3-4 FTE) of domain experts (organic, performance and event marketing) and tie together the overall marketing strategy for both Sisu Group and its branches. You will collaborate closely with our Growth Director to drive business growth through marketing and will report on relevant success metrics to your internal stakeholders, tailoring the approach as we go.

What will you be doing?

Marketing Strategy

• Be responsible for developing and enabling the marketing strategy for Sisu and its branches, leveraging appropriate channels to drive growth
• Develop and execute digital campaigns that align with our business objectives, brand image and DNA
• Proactively seek improvement and impact across the group branches
• Create comprehensive briefs, oversee content creation and distribution to engage target audiences, working closely with our marketing officer and performance marketing expert
• Oversee paid advertising strategies to maximize return on investment together with our performance marketing expert
• Oversee brand positioning and messaging to ensure consistency across all marketing materials and channels
• Co-create community building strategies within our specialist communities through engaging events
• Work closely with our branch sales teams to ensure constant alignment of the marketing approach with business goals
• Regularly report about the marketing efforts, successes and KPI’s to your internal stakeholders
• Maintain editorial, campaign and event calendars and budgets across branches
• Develop a framework for internal communication and provide guidance on tailoring key messages throughout the organization

Team Leadership

• Lead, mentor, and manage a team of marketing professionals, ensuring they are motivated, productive, and remain aligned with the company’s strategic objectives
• Set clear performance goals for team members and conduct performance reviews
• Stimulate a positive and motivating team environment that encourages creativity and innovation
• Follow up regularly on each team member’s personal development and aspirations

What you bring to the table?

• 5-10 years of relevant marketing experience, ideally within multi-brand B2B or service organizations
• Drive & positive energy!
• Creativity to propose new ideas and an entrepreneurial mindset to challenge the status quo
• Strong communication skills, excellent collaboration skills with internal clients
• Demonstrated leadership capacities and the ability to mobilize people
• Proactive mindset, ability to multitask and strong organizational skills
• Experience with project management and delivering projects for internal or external clients on time, within scope and budget
• Flexibility to navigate change effectively
• Fluency in French or Dutch and English
• Affinity with digital tools concerning content management, project management and marketing automation
• Experience in creating inspiring campaigns that lead to conversion in a B2B industry
• Experience in agency setting is a nice to have

What can Sisu offer you?

• Full-time position.
• A competitive salary and benefits package, including meal vouchers, eco vouchers, hospitalization and group insurance.
• A company car or mobility plan
• The ability to work from home or at the offices in Braine-l'Alleud or Antwerp
• Opportunity to play a pivotal role in shaping the marketing strategy of Sisu
• A collaborative and dynamic work environment in which you can thrive